Rubutun Talla

Wadatacce

• Yaya kuke rubuta kwafin talla?
• Nau'in rubutun talla
• Halaye na rubutun talla
• Misalan rubutun talla

A Rubutun talla Rubutu ne da ke neman gamsar da mai karɓa don siyan samfur ko sabis. Misali: Sha Coca-Cola.

Wata hanya ce da masana'antar Talla ke amfani da ita don samar da bayanai game da samfur ko sabis kuma, sama da duka, ƙarfafa jama'a don siyan ta.

Rubutun tallan galibi yana tare da hoto ko sauti, wanda ke taimakawa wajen ɗaukar hankalin jama'a. Kamar yadda Ronald Barthes ya ce, "rubutun tallan yana ɗora hoton kuma yana ba shi ma'ana da ma'ana mai ma'ana don a fahimce shi daidai."

Hakanan ana amfani da waɗannan rubutun don watsa ƙima tare da manufar canza halayen zamantakewa da haɓaka wayar da kan jama'a game da wasu batutuwa.

• Duba kuma: Taken taken

Yaya kuke rubuta kwafin talla?

Don rubuta kwafin talla mai tasiri, yana da mahimmanci a:

• Kasance manufa mai ma'ana. Me kuke son cimmawa da rubutun? Misali: Ƙara ƙarar tallace -tallace na samfur / Sanya jama'a su san haɗarin shan sigari.
• Kafa masu sauraro masu manufa (PO). Wanene kuke ƙoƙarin shawo kan ku? Misali: Matasan da ke zaune a Buenos Aires / Smokers.
• Yi amfani da albarkatu. Wadanne adadi na magana za su iya kawata rubutu? Misali: misali, karin magana, karin magana, wa'azi, synesthesia, rhymes, ironies.

Nau'in rubutun talla

Akwai nau'ikan rubutun talla iri biyu:

• Rubutun tallan mahawara mai bayyanawa. Suna fallasa duk muhawara don shawo kan masu sauraro. Galibi sun fi yin kwatanci tunda suna nuna duk sifofin samfur ko sabis. Ana amfani da waɗannan rubutun don sababbin samfuran da ke buƙatar bayani daga mai siye.
• Rubutun tallan labari. Suna yin kira ga motsin rai kuma suna amfani da kayan aikin labarai don ba da labari wanda ke tayar da tausayawa jama'a. Ana amfani da waɗannan rubutun don tallata samfuran da aka sani ko basa buƙatar bayani mai yawa.

Halaye na rubutun talla

• Bayyanawa. A bayyane kuma mafi saƙo kai tsaye, mafi kyawun sakamako da ƙarancin ɗakin don fassarar kuskure.
• Hoto + rubutu. Rubutun talla yana tare da hoton da ke tallafawa, ƙarfafawa da kuma cika rubutun.
• Asali. Rubutun asali zai jawo hankalin mai karɓa, matakin farko don samun damar lallashe shi zuwa aikin siye.
• Harshe. Kowace alama ta ƙunshi taken, wato, jumlar da ke isar da ainihin alamar.

Misalan rubutun talla

• Bimbo

A cikin wannan talla ta Bimbo, hoton yana nuna ra'ayin cewa an yi wannan burodi da madara. Bugu da ƙari, akwai ƙaramin rubutu wanda ke ba da sanarwar yawan madarar da ake amfani da ita don shirya ta.

• Atacama kofi

Wannan tallan Café Atacama yana neman sanya alama azaman kofi don karin kumallo. Rubutun da hoton an nufa su ne ga masu sauraro masu manufa kuma suna gayyatar su cinye kofi a wani takamaiman lokaci (da safe). Hakanan yana nufin farashi mai sauƙi, wanda ke nuna wani bayanan masu sauraro da ake nufi: masu sauraro masu matsakaicin manufa.

• Koka Cola

Kamar yadda Coca Cola alama ce da aka sani sosai, ba kwa buƙatar rubutun bayani wanda ke bayani dalla -dalla abubuwan sha. Rubutun da hoton suna neman kafa kasuwa a lokacin hutun hunturu na yara.

• Mercedes Benz

Wannan tallan Mercedes Benz yana tunawa da ƙirar mota ta alama daga shekara ta 1936 kuma, don hakan, yana ƙoƙarin yin amfani da yaren da ya yi kama da wanda yake salo a lokacin.

• Gashi

Wannan sanarwa ta kasance daga shekarun 1950 kuma tana amfani da rubutu fiye da sanarwa na yanzu. Yanayin da ya dace (Yi amfani da su a yau) shi ma sifa ce ta sanarwar wancan lokacin.

• Pantene

Wannan tallan Pantene yana amfani da hoton don dacewa da rubutun yayin da yake ƙoƙarin “sarrafa” curls a cikin ramin zaki (wanda ke bayyana a maimakon gashin mace).

• Xibeca DAMM

Tare da wannan talla mai sauƙi daga DAMM, yi ƙoƙarin sanya giya a matsayin abin sha don rabawa tare da abokin aikin ku idan kun dawo gida bayan ranar aiki.

Mun kuma gani, daga hoton, cewa masu sauraro da aka yi niyya maza da mata masu aure da yara masu matsakaicin shekaru. Kwafin tallan yana yin kamar tattaunawa tsakanin ɗa da mahaifiyarsa.

• Fernet branca

A wannan yanayin, Fernet Branca yana amfani da rubutu a cikin adadi na kwatancen kwatancen tsakanin rana (wanda ba shi da gasa) tare da fernet. Kwafin tallan yana da nufin ƙarfafa taken taken: Branca. Na musamman.

• Gida

A cikin wannan tallan, Nido, sanannen sanannen madarar madara ga yara, yana ƙarfafa hotonsa tare da bayani game da mahimmancin ci gaban yara sama da shekaru 6 (yana iyakance tallan ga masu sauraro fiye da shekaru 6).

• Chevrolet

A cikin wannan tallan girkin, Chevrolet yana amfani da rubutun sifa wanda ke ba da cikakkun bayanai na fasaha game da jikin mai ɗaukar kayan.

• Peugeot

Wannan tallan daga shekarar 1967 da aka sake amfani da shi yana amfani da matsayin haruffan haruffan haruffan da ke daidaita motsi na santsi na motar da suke tallatawa.

Bi da:

• Rubutun daukaka kara
• Rubutu masu gamsarwa