Wadatacce
A taken kalma ce ko take, galibi ana amfani da ita wajen talla. Taken taken jumla ce da ta ƙunshi kalmomi ɗaya ko fiye waɗanda ke ayyana alama kuma hakan, gabaɗaya, tana tare da tambari (asalin alamar).
Taken taken yana kawo ma'ana ga tambarin kuma yana taimakawa kafa alama a kasuwa. Taken taken ba wai kawai yana wakiltar alama ba amma kuma yana gano mabukaci (masu sauraro masu niyya) don wannan, bi da bi, ya danganta da samfurin kuma aikin amfani yana faruwa.
Kalmar Ingilishi “slogan” na nufin “kukan yaƙi”. A cikin Mutanen Espanya an ba da shawarar yin amfani da kalmar taken da jam'in sa tare da lafazi: taken taken.
Amfani da taken
Ana iya amfani da taken don ganewa:
- Alama
- Samfurin
- Yaƙin siyasa, addini ko talla
Tsarin ƙirƙirar taken
Mutumin da ya fito da taken yawanci mai kirkira ne ko mai talla wanda galibi ya dogara ne akan binciken kasuwa da gwajin alama don gano yuwuwar yarda da jama'a masu karɓa.
Babu tsayayyen tsari amma ana ba da shawarar cewa ya zama gajere (tsakanin kalmomi ɗaya zuwa biyar) kuma yana ɗauke da kalmomi masu sauƙi da sauƙi don tunawa. Bugu da ƙari, yana da mahimmanci cewa yana watsa alamar alama. Masu kirkiro na taken taken Suna amfani da ƙa'idodin mnemonic, wato, sauƙaƙe tuna ƙa'idodi kamar waƙoƙi ko jimlolin halayen wata al'umma.
Halaye na taken
- Mutane da yawa suna farawa da fi'ili mai mahimmanci, a matsayin hanya don sa mai karatu cikin aiki. Misali: "Ku biya ƙasa don tafiya" (Turismocity)
- Yakamata ya zama kai tsaye kuma ba a bayyane ba, ta yadda mai amfani zai fi sauƙin fahimta. Misali: "Dandalin taron" (Quilmes)
- Yana nuna fa'idar da aikin fi'ilin da aka yi amfani da shi cikin taken ke kawowa. Misali: "Kuna adana da kyau" (Duba)
- Zai iya canzawa tsawon lokaci, dangane da bukatun masu sauraron ku da canje -canje a cikin al'umma. Misali: Mc Donalds ya canza al'adarsa "Ina Lovin 'It" (Ina son shi) zuwa "Lovin'Beats Hatin" (wanda ba shi da fassarar)
Misalan taken
- Adidas: "Mai yiwuwa ba komai bane"
- Ala: "Fiye da fari, farin Ala"
- Apple: "Yi tunani daban"
- Arcor: "Lokacin sihiri"
- Avis: "Muna kara kokari"
- Avon: "Kamfanin mata"
- Bic: "Bai san yadda ake kasawa ba"
- Falala: "Mai Saukar Mai Sama Mai Girma" (Suna ɗaukar ƙarin, sauri da kyau)
- Gidan Café Maxwell: "Ya yi kyau ga digo na ƙarshe"
- Kwamitin sarrafa madara na California: "Shin kuna da madara?" (Kuna da madara?)
- Candy Crush: "sigar wasan cocaine mai tsabta"
- Canon "Yana faranta muku koyaushe"
- Chevrolet: "Kuma Cheyenne a kashe?"
- Cosmopolitan: “tambayoyin jima'i. shawarwarin jima'i. bayanan jima'i ”(Binciken game da jima'i, nasihu game da jima'i, gaskiyar game da jima'i)
- De Beers: "Lu'u -lu'u na har abada"
- Club Shave na Dollar: “Lokacin Aski. Asirin Kudi ”
- Donelli: "safa mafi tsayi mafi tsayi"
- Duvalín: "Ba na canza Duvalín don komai"
- Gillette: "Mafi kyawun mutum"
- H-24: "An rubuta gida tare da H, tare da H-24 ba daidai ba"
- Hellman's: "Yi fuskar Hellman"
- Herdez: "An yi shi da soyayya"
- HP: "Ƙirƙiri" (ƙirƙira)
- Jarritos: "Oh suna da kyau ..."
- Jetta Volkswagen: "Kowane mutum yana da Jetta, aƙalla a cikin kawunansu"
- Kodadk: “Raba lokacin. Raba rayuwa "(Raba lokacin. Raba rayuwa)
- Kola Loka: "mahaukaci naushi"
- Lexmark: "Sha'awa don Buga Ra'ayoyin"
- An haɗa shi cikin: "Haɗa tare da mutane ba tare da wani dalili ba ko kaɗan"
- L'Oréal: "Saboda kuna da ƙima"
- M&M: "Cakulan ya narke a bakin ku, ba a hannun ku ba"
- Mammoth: "Don wannan mummunan yunwar ... Mammoth"
- MasterCard: “Akwai abubuwan da kuɗi ba za su iya saya ba. Ga komai, akwai MasterCard. "
- Mc Donald: "Ina son shi"
- MW: “Injin Tuƙi na Ƙarshe”
- Nescafé: "Tashi zuwa rayuwa"
- Netflix: "Ba zan iya yanke shawara ba" (Ba zan iya yanke shawara ba)
- Nike: "Yi kawai"
- Nokia: "Haɗa mutane"
- Pepsi: "Rayuwa Yanzu"
- Pinol: "Pinol, Pinol, aromatizes, tsaftacewa da lalata"
- Sabritas: "Ba za ku iya cin guda ɗaya ba"
- Skype: "Duk duniya na iya magana kyauta"
- Sony: "Yi Gaskiya"
- Jirgin karkashin kasa: "Ku ci sabo"
- Tecate: "Ga waɗanda ke da rashin bacci"
- Tesco: "Kowane ƙaramin Taimako"
- Asirin Victoria: "Jiki ga kowane jiki"
- Vitacilina: "A gida, a cikin bita da ofis, ku sami Vitacilina. Ah me kyau magani!"
- Wikipedia: "Encyclopedia na kyauta"
